All I Sea Launches In Asia

New Australian Active Swimwear label ALL I SEA is venturing off-shore, landing their first overseas stockist in Singapore. The deal sees the brand stocked online and physically with InZone5, securing their place in the exciting fitness boom being experienced in the island state.

FITNESS, STYLEScott Henderson
Barre Attack

The Barre Attack workout mixes Pilates, short cardio bursts and dance moves, providing a well rounded workout that anyone can do..... yep even the fellas. It’s great for posture, alignment, and strength.

This Is What Real Fitness Looks Like

The photos that come from Chris Feather Training sessions are some of my favourite, because of how raw they are. There is nothing staged, they aren't pretty, but they show the pain that these athletes go through to better themselves physically and mentally. This is what strength and fitness looks like. 

FITNESSScott Henderson

Check out the behind the scenes pics from this calendar shoot, with all proceeds of sales going to the vet bills of NO KILL shelters, who are working around the clock to on the rehabilitation and rehoming of animals!

FITNESS, LIFEScott Henderson

Dear Mr Baird, I'm urging you to reconsider this outdated approach to preventing shark attacks, as it's effectiveness is unproven, yet the environmental impact is.

SURFScott Henderson

This Thursday our new active swimwear label, ALL I SEA, shot it's first campaign images in an empty iconic Bondi Icebergs pool. It was the perfect setting to combine all elements of the range, which lends itself to all physical activity; on land, sea and in the pool. 


It's another weekend of rain here in Bondi, so here are a few shots backed up from sunnier days. Rug up, stay warm, and let your eyes take you where winter cannot.

SURFScott Henderson
CLUB PONY recently collaborated with one of our favourite retailers SHOWPO, Australia’s fastest growing online boutique for women’s fashion.

STYLEScott Henderson
urban playground

A lazy afternoon in the Southern Californian sun cruising the Santa Monica Pier. Sundays don't get much better than this!

Scott Henderson