original blog post written by recently collaborated with one of our favourite retailers SHOWPO, Australia’s fastest growing online boutique for women’s fashion.

Founded by Jane Lu in 2010, with humble origins in her Sydney garage after escaping from the corporate rat race and life between grey cubicle walls, SHOWPO has gone from strength to strength. Their first store opened in Sydney’s CBD Westfield and in January 2013 they closed their bricks and motor doors to focus on their ever-growing online boutique – largely driven by the passionate, quirky and fun personality of its namesake!

Through channelling social media and staying at the forefront of new innovative trends, Showpo has managed to excel in the highly competitive women’s fashion industry. Today, SHOWPO has 11 happy staff members and is growing at an exponential rate. Always abuzz with awesome music, camera snaps, typing fingers and laughter, the flow in and out of colourful stock keeps their world going round. Constantly seeking out best practices and innovative new strategies to further the business, we were excited to join forces for the ultimate in creative collaborations!!

Check out the behind the scenes video above and some canid behind the scenes snaps below by scottiehendo. Make sure you view the full set of shots by heidi hannele huttunen at

Shot on location @ STUDIO NEON

SHOWPO Fashion + Accessories // LIPGLOSS by Kate Johnson #crueltyfreebeauty

Photographer: Heidi Hannele Huttunen //  Videographer: Scott Henderson

Makeup/Hair Artist: Rita.F + Sofia Leigh + Vanessa.H

Models: Alicia Kinna + Jen White + Amukka Akol

Friederike Uebel + Hannah Marie + Matilda Finnegan

STYLEScott Henderson