This Thursday our new active swimwear label, ALL I SEA, shot it's first campaign images in an empty iconic Bondi Icebergs pool. It was the perfect setting to combine all elements of the range, which lends itself to all physical activity; on land, sea and in the pool. 

A huge thank you to for creating a platform that allowed us to book our models, photographer, and make up artists, and to the models themselves. Another thanks goes to Spring-Court Australia for kitting the crew out in the freshest of kicks.

We managed to get some behind the scenes shots from the day to feature here until we get the final campaign images from the much too talented, Heidi Huttenen. 

Thanks again to everyone who has been involved in getting ALL I SEA to this point, and looking forward to launch in a few short weeks.

scott, leisel, and keri